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On January 31, 2025, Huaming Co.'s Chairman led the team to the prestigious Birmingham International Exhibition in the UK. This event marked a significant step in the company's internationalization strategy and its push to expand into the European market. Scented candles, one of Huaming Co.'s key products, attracted much attention at the exhibition, showcasing the company's innovation and quality.
At the exhibition, Huaming's booth featured a carefully designed display of aromatic candles that caught the eyes of many visitors. The team members engaged with international clients, using fluent language skills to discuss the benefits and innovations of the products. The company's commitment to environmental sustainability and quality, using plant-based waxes and non-toxic fragrances, earned high praise.
"Aromatic candles are not just home decor; they represent a lifestyle," explained a representative from Huaming Co. "Our candles combine health and eco-consciousness, ensuring a soothing, aromatic experience."
During the exhibition, Chairman Li was impressed by the significant presence of Chinese-made candles in the international market. She noted that most of the candles in the UK market, Handmade candle and birthday candles, are produced in China. This reinforces the strong competitive advantage of "Made in China" products and highlights Huaming Co.'s expansive potential in the global market.
The team conducted in-depth research across several European supermarkets to understand the region's trends and consumer preferences. The insights gained will help Huaming Co. optimize its product development and marketing strategies moving forward, focusing on innovation and sustainability.
Chairman Li shared, "Only by stepping out and experiencing the market firsthand can we truly grasp its vast opportunities. This journey has given us valuable market information and renewed energy and direction for our future development."
The company held a debrief meeting on February 24, 2025, to share the insights gained from the exhibition. By sharing experiences and exchanging ideas, Huaming Co. aims to continue shining on the international stage, ensuring further success in future global exhibitions.
